One of the more research heavy peices I have worked on, the Donate Life Infographic emphasizes the need for organ donation in Tennessee. I wanted to create a graphic that was both visually compelling as well as informative. In addition to just giving facts, I incorporated a call to action at the close of the visual experience. This illustrates a key aspect of design that is often overlooked: visuals should lead to action.
It doesn’t matter how pretty the design is if it doesn’t move the viewer to act.