As part of the design team for the new book “IT Strategy Playbook”, my role’s emphasis was mainly on creating a unified icon strategy. At first, there was no standard for icons for the author’s brand; on the website all of the icons were “flat style” while other media featured more detailed, 3D icons. My first task was nailing down a single style that could be replicated both in the book and, later, on the site. I presented 4 possible styles to the client and, after one was selected, proceeded to the next stage. My team identified some of the main abstract concepts that needed to be illustrated and then I got started on the designs.
Iconography is what I like to refer to as the poetry of design. Although you have a smaller space and limited details, the finished project still must accurately convey complicated, abstract concepts.