Branding for Hardy Ellis Design

As with all branding, this project was all about discovery. I worked with the owner of Hardy Ellis Design—a new event planning & holliday design company—to create a brand that clearly communicated her values and strengths. We started with a list of adjectives that described how she wanted to be seen. Phrases like "classy", "bold", and "trendy" were perfectly complimented by her southern charm and emphasis on quality. These keywords blossomed into a mood board which was followed by logo sketches and, finally, a complete brand style guide.   

As with all branding, this project was all about discovery. I worked with the owner of Hardy Ellis Design—a new event planning & holliday design company—to create a brand that clearly communicated her values and strengths. We started with a list of adjectives that described how she wanted to be seen. Phrases like "classy", "bold", and "trendy" were perfectly complimented by her southern charm and emphasis on quality. These keywords blossomed into a mood board which was followed by logo sketches and, finally, a complete brand style guide