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Personal Branding

As a final project before I graduated school and entered the world of corporate America, I created a personal brand identity. This included so much more than just a unified color palette—the core of this project was self discovery. How do I want future employers or clients to view me? I asked questions like, "What's my voice?" and "What are my core values?" to get a better understanding of who I was as a designer. Branding goes beyond just drawing up a logo. The legendary brands—Apple, Nike, Amazon, Google—don't just give people something pretty to look at. Effective branding conveys emotion and tells a story to its consumers. A really great brand will look amazing and communicate to everyone who sees it what the company stands for and how they can solve problems. 

As with all of my projects, I began with a mood board and a couple of sketches. I knew I wanted a retro dynamic in the colors to represent that I can intertwine the trends of now with the integrity of simpler days. From there, the ideas flowed naturally into a bright & bold theme with natural textures and authentic imagery. For my logo, I combined a free-flowing script with a blocky serif typeface to emphasize the dichotomy of artistry and practicality that I bring to every project. The bee is both a snapshot of sweetness and a pun off my initials (Megan B). After the logo was created I constructed stationery items, custom icons, and a handy style guide to ensure that future elements matched the established brand.

In total, this project consisted of 6 digital paintings that all united to tell a complete story. Each painting was rendered completely in Adobe Photoshop and then printed and bound in a traditional children’s book format. Growing up in a Christian home, illustrated bible stories were a major part of my childhood. Although Christian art was very popular in centuries past, biblical topics in general tend to be avoided in the artistic community today. Because of this, the visual quality of Christian art, especially in children’s literature, is significantly lacking. My goal was to take some of the lesser known Bible stories and illustrate them in a modern style.

My compositions were directly pulled from Baroque period pieces while the illustration style itself was heavily influenced by the work of Lorely Bove and Disney animations from the mid 1940s. Although the actual narrative differs significantly between the pieces, I hoped to keep a consistent thread throughout. Each one points back to both an overarching theme and a singular message.

Complete Style Guide

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Megan Bethea © 2019

Megan Bethea © 2018