Personal Branding

As a final project before I graduated school and entered the world of corporate America, I created a personal brand identity. This included so much more than just a unified color palette—the core of this project was self discovery. How do I want future employers or clients to view me? I asked questions like, "What's my voice?" and "What are my core values?" to get a better understanding of who I was as a designer. Branding goes beyond just drawing up a logo. The legendary brands—Apple, Nike, Amazon, Google—don't just give people something pretty to look at. Effective branding conveys emotion and tells a story to its consumers. A really great brand will look amazing and communicate to everyone who sees it what the company stands for and how they can solve problems. 

As with all of my projects, I began with a mood board and a couple of sketches. I knew I wanted a retro dynamic in the colors to represent that I can intertwine the trends of now with the integrity of simpler days. From there, the ideas flowed naturally into a bright & bold theme with natural textures and authentic imagery. For my logo, I combined a free-flowing script with a blocky serif typeface to emphasize the dichotomy of artistry and practicality that I bring to every project. The bee is both a snapshot of sweetness and a pun off my initials (Megan B). After the logo was created I constructed stationery items, custom icons, and a handy style guide to ensure that future elements matched the established brand.

As a final project before I graduated school and entered the world of corporate America, I created a personal brand identity. This included so much more than just a unified color palette—the core of this project was self discovery. How do I want future employers or clients to view me? I asked questions like, "What's my voice?" and "What are my core values?" to get a better understanding of who I was as a designer. Branding goes beyond just drawing up a logo. The legendary brands—Apple, Nike, Amazon, Google—don't just give people something pretty to look at. Effective branding conveys emotion and tells a story to its consumers. A really great brand will look amazing and communicate to everyone who sees it what the company stands for and how they can solve problems. 

As with all of my projects, I began with a mood board and a couple of sketches. I knew I wanted a retro dynamic in the colors to represent that I can intertwine the trends of now with the integrity of simpler days. From there, the ideas flowed naturally into a bright & bold theme with natural textures and authentic imagery. For my logo, I combined a free-flowing script with a blocky serif typeface to emphasize the dichotomy of artistry and practicality that I bring to every project. The bee is both a snapshot of sweetness and a pun off my initials (Megan B). After the logo was created I constructed stationery items, custom icons, and a handy style guide to ensure that future elements matched the established brand.